Campbell, California
Product leader.
Community builder.
Offroad founder.
Strategy matters. So does actually doing the thing. I have never been good at staying on one side of that line, and everything I have built has been better for it.
Bay Area, CA Start here
Four ways in
However you got here, this is where each thread goes.
Projects & communities
Where I put my time outside of work, at the intersection of technology, community, and the outdoors.
Co-Founder & Co-Owner
Sierra Nevada Off Road Academy
Multi-day off-road training and technical recovery for drivers of every background, Jeep owners, Rivian drivers, and everyone between. Tread Lightly! certified, EV-friendly, built on 45+ years of combined teaching.
snvora.comPresident, largest chapter on Rivianclubs.org
Bay Area Rivian Club
I bought a Rivian, went to one meet-up, and somehow ended up president. 300 members, 700+ on the mailing list, a packed calendar, and direct work with Rivian's corporate team on events and community programs.
bayarearivianclub.comFounder & Creator
Air Down For What
An off-road education site built around the cheapest upgrade you will ever make: tire pressure. Guides, an interactive tire calculator, and deep-dive physics on airing down and recovery.
airdownforwhat.comAlso: RustyLid Offroad, a resource site for ham radio, GPS setups, and trail guides used across the BARC and SNVORA communities.
About
Who I am
I am a product and marketing leader with 15+ years building and shipping technology, from video production platforms to edge compute infrastructure. My career traces a full product arc: I started as a QA engineer and project manager at Altus365, where I shipped a next-generation customer self-service platform, then moved into solutions engineering at Akamai, driving $100M+ in annual revenue for the world's largest streaming brands. That foundation carried into product marketing, where I spent five years as Senior Manager of Product Marketing, Edge Compute Products at Akamai, overseeing GTM for a $2B platform, launching 10+ products across 12 cross-functional teams, and enabling 300+ global reps. These days I consult on GTM and product strategy, co-founded SNVORA, and lead the Bay Area Rivian Club, where I work directly with Rivian's corporate team on community programs and brand activations.
In 2026 I started applying that same product discipline inside my own businesses. What began as an effort to reduce SNVORA's administrative load now connects booking, communication, scheduling, customer records, customized curriculum, and knowledge tools. The question behind it is simple: how much more can an owner-led business create when the routine work is prepared without handing away human judgment?
Teaching and service have been constants in my life long before offroading was. For 16 years I volunteered as a youth counselor, showing up week after week for teenagers who needed someone in their corner. That work taught me something I have carried everywhere since: the most meaningful thing you can do for another person is help them believe in their own capability. It is why I co-founded Sierra Nevada Off Road Academy. The terrain changes. The work is the same.
The trail has its own version of that lesson. No matter your experience level, the mountain has something waiting for you. In 2022 a serious accident while volunteering on trail took that further than I expected: I had to learn to walk again. What got me through was the same thing that gets any driver through a hard line: focus on the next move, trust the people beside you, and keep going. That experience is the DNA of SNVORA. We teach skills, but what we are really teaching is how to stay grounded and push through when things get hard.
I live in Campbell with my wife Stefanie, a winemaker, extraordinary cook, and my steadfast partner through a full year of 1950s-home renovation. Our dogs Scout and Bailey keep things lively. The backyard pizza oven stays busy. If you are ever nearby, you are welcome to come see what that looks like firsthand.
Let's talk.
Whether it is a consulting conversation, an offroad question, or a debate about pizza toppings, I am always up for a good one.
Find me online