Campbell, California

Product leader.
Community builder.
Offroad founder.

Strategy matters. So does actually doing the thing. I have never been good at staying on one side of that line, and everything I have built has been better for it.

CJ Arnesen smiling from the driver's seat of his Rivian, arm on the window, wearing glasses and a tan Sierra Nevada Off Road trucker cap Bay Area, CA

What I am building now

Practical systems for owner-led work

Most of what slows a small business down is not one big thing. It is fifty small ones, a booking here, a follow-up there, that still have to pass through one person's head. For the past five months I have been redesigning that work inside SNVORA and the other organizations I manage. The repeatable steps move through a system; the decisions that matter come back to a human.

There is also a tour of the AI team that handles the busywork, for the nerds who want the wiring.

15+
Years in product & tech
10+
Global product launches
300+
Reps & teams enabled
$2B
Platform GTM ownership

About

Who I am

I am a product and marketing leader with 15+ years building and shipping technology, from video production platforms to edge compute infrastructure. My career traces a full product arc: I started as a QA engineer and project manager at Altus365, where I shipped a next-generation customer self-service platform, then moved into solutions engineering at Akamai, driving $100M+ in annual revenue for the world's largest streaming brands. That foundation carried into product marketing, where I spent five years as Senior Manager of Product Marketing, Edge Compute Products at Akamai, overseeing GTM for a $2B platform, launching 10+ products across 12 cross-functional teams, and enabling 300+ global reps. These days I consult on GTM and product strategy, co-founded SNVORA, and lead the Bay Area Rivian Club, where I work directly with Rivian's corporate team on community programs and brand activations.

In 2026 I started applying that same product discipline inside my own businesses. What began as an effort to reduce SNVORA's administrative load now connects booking, communication, scheduling, customer records, customized curriculum, and knowledge tools. The question behind it is simple: how much more can an owner-led business create when the routine work is prepared without handing away human judgment?

Teaching and service have been constants in my life long before offroading was. For 16 years I volunteered as a youth counselor, showing up week after week for teenagers who needed someone in their corner. That work taught me something I have carried everywhere since: the most meaningful thing you can do for another person is help them believe in their own capability. It is why I co-founded Sierra Nevada Off Road Academy. The terrain changes. The work is the same.

The trail has its own version of that lesson. No matter your experience level, the mountain has something waiting for you. In 2022 a serious accident while volunteering on trail took that further than I expected: I had to learn to walk again. What got me through was the same thing that gets any driver through a hard line: focus on the next move, trust the people beside you, and keep going. That experience is the DNA of SNVORA. We teach skills, but what we are really teaching is how to stay grounded and push through when things get hard.

I live in Campbell with my wife Stefanie, a winemaker, extraordinary cook, and my steadfast partner through a full year of 1950s-home renovation. Our dogs Scout and Bailey keep things lively. The backyard pizza oven stays busy. If you are ever nearby, you are welcome to come see what that looks like firsthand.

Let's talk.

Whether it is a consulting conversation, an offroad question, or a debate about pizza toppings, I am always up for a good one.

Find me online